Investment Philosophy

Our approach to Strategic Property Investment is founded on the following:


  • Listening to investors and tailoring a strategy to suit their requirements
  • Property generates a quarterly cash flow that is responsive to asset management and contributes significantly to total return
  • Property must be considered in relation to other asset classes and not in isolation
  • Portfolios should be managed against a clearly defined strategic framework derived from detailed market knowledge and quantitative analysis
  • Stock selection within this framework remains fundamentally important. This requires not only significant access to market opportunities but also the application of analytical techniques within the framework of a robust investment process
  • In recognition that property is a real asset, it needs to be managed effectively so as to exploit ‘added value’ opportunities

Opportunistic approach:


  • Property is an imperfect asset class which creates opportunity
  • Independence provides a wide range of market contacts and access to opportunities
  • Co-investment and alignment of interests are key to our success and important to our investors

Focus on four key competencies:

  1. Strategy
  2. Stock Selection
  3. Asset Management
  4. Market Timing

"Exploiting property's inefficiencies and delivering returns from them are core to our investment style"


James Thornton, Mayfair Capital